Of course Phil is the guy who made that slide confidential in the first place, so it was easy for him to decide to share it later. What company would share revenue, usage, conversion and other proprietary data like Phil has with the press and at public forums? I remember seeing a slide filled with company-confidential stats from one of our board meetings flashed on stage at an industry conference by Phil to my surprise. The team at Evernote has a degree of openness that is unusual, and I’m sure their users take notice. In Evernote’s most recent survey, the number one reason users pay for a premium service was, “We want to support the company and we love the product.” Evernote’s community of users is almost as zealous about the company. We support our schools, clubs and favorite public radio stations because we want to give back and see them thrive. They work best when they are open, trustworthy and importantly - fun. Good communities grow and increase in value when people participate and give back. Just like most communities – schools, clubs, churches, public radio – you are not obligated to pay unless you want to. They only make money when someone chooses to subscribe to a premium package.
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